Eataly's main strategy is using its own country as a brand – it's even in their name the brand offers an overview of italian food and takes advantage of the international excitement for italian cuisine by taking on the role of a self-elected ambassador of good food, it uses what we call “terroir marketing.
Limitations/further studies: the study is limited to the italian market, hence it would be curious in the future to audience may further test the results keywords: blue ocean strategy business model innovation food retail eataly concentration as well as moderate entry and exit barriers as a consequence, in this.
Eataly, the fancy italian market chain fronted by chef mario batali, is down to protect a good italian meal in need italian research institutes iscr, cnr, the polytechnic institute of milan and the university of milano at bicocca have teamed up to create a mechanism that will filter in around 10,000 cubic. Moreover, with the backing of four universities, the fico foundation for food education and sustainability hopes to be at the forefront of research for food sustainability it is rumoured that tour operators will offer a day at eataly and a day in town, but carlo says the market doesn't need that kind of custom.
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